Oops: Nebraska ETV Network VS NBC...

NBC went through a logo rebranding in 1975 only to be sued soon after by Nebraska ETV Network for trademark infringement. The two logos were virtually identical using two inverted trapezoid shapes to create a stylized "N" icon. ETV paid only $100 for the design of their logo while the NBC logo redesign broke the bank at over $600,000.

The two networks came to an out of court settlement worth over $1 million. NBC got to keep all rights to their nifty new logo in exchange for giving ETV a color mobile unit and other equipment worth over $800,000. NBC also paid an additional $55,000 for ETV's legal fees and rebranding.


Sources: mentalfloss.com, wordiq.com

Detroit Lions rebrand

The Detroit Lions have unveiled a rebranding of the team logo and uniforms. The new logo is vastly improved from the previous design with a more detailed lion and updated logotype. I'm not sure I'm sold on the font created for the logo but the overall design is not bad.

The new logo is an improvement of how the team will be presented visually but if they do not improve how they play it will be all for nothing. Much like in business you have to improve the quality of the products and or services provided in order to create a real difference in how you are perceived. In this case the team has to improve how they play for this to work. Another perfect winless season is not going to bring in more fans or increase sales of their merchandise.